{"id":702,"date":"2016-11-29T10:00:00","date_gmt":"2016-11-29T10:00:00","guid":{"rendered":"https:\/\/dev.edcpacks.net\/edc2020\/?p=702"},"modified":"2020-05-25T22:30:08","modified_gmt":"2020-05-25T21:30:08","slug":"a-credibilidade-da-inteligencia-social","status":"publish","type":"post","link":"https:\/\/dev.edcpacks.net\/edc2020\/a-credibilidade-da-inteligencia-social\/","title":{"rendered":"A credibilidade da intelig\u00eancia social"},"content":{"rendered":"\n<p>A ind\u00fastria da pesquisa est\u00e1 a mudar. Tradicionalmente baseada em estat\u00edsticas, inqu\u00e9ritos e amostras, surgem agora novos grupos de dados para an\u00e1lise \u2013 a chamada <a rel=\"noreferrer noopener\" href=\"https:\/\/www.scienceofpeople.com\/social-intelligence\/\" target=\"_blank\">intelig\u00eancia social<\/a>. Mas a problem\u00e1tica que se coloca \u00e9, ser\u00e3o estes dados recolhidos precisos e realmente representativos?<\/p>\n\n\n\n<p>A pesquisa sobre a intelig\u00eancia social mostra ser diferente de quase todos os outros m\u00e9todos de pesquisa, pois os dados recebidos n\u00e3o s\u00e3o solicitados, abrindo todo um novo espectro de an\u00e1lise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ser\u00e3o estes dados precisos e representativos?<\/h3>\n\n\n\n<p>Atrav\u00e9s das plataformas de intelig\u00eancia social, podemos agrupar as conversas de milhares de utilizadores, mas tamb\u00e9m ver ao microsc\u00f3pio os dados do indiv\u00edduo, men\u00e7\u00f5es ou grupos demogr\u00e1ficos. O consumidor \u00e9 na melhor das hip\u00f3teses uma vers\u00e3o das experi\u00eancias verdadeiras de grupos de indiv\u00edduos.<\/p>\n\n\n\n<p>Existe tamb\u00e9m a preocupa\u00e7\u00e3o de que os dados sociais possam ser distorcidos em rela\u00e7\u00e3o aos jovens adultos. No entanto, a pesquisa sobre o uso da Internet encontrou que 87.9% dos adultos est\u00e3o ativamente online.<\/p>\n\n\n\n<p>Contudo h\u00e1 dados espec\u00edficos a ter em conta na abordagem destas an\u00e1lises.<\/p>\n\n\n\n<p>Podemos dizer que cruamente nada \u00e9 representativo, mas atrav\u00e9s da segmenta\u00e7\u00e3o de dados conseguimos criar um p\u00fablico \u00e0 medida para as nossas pesquisas.<\/p>\n\n\n\n<p>Um exemplo disto ser\u00e1 para uma marca de moda querer segmentar adolescentes. Os dados sociais adquiridos podem ser segmentados por idade, utilizando termos-chave em posts nas <a href=\"https:\/\/dev.edcpacks.net\/edc2020\/servicos\/gestao-de-redes-sociais\/\">redes sociais<\/a>. Esse conjunto de dados pode ent\u00e3o ser comparado com um grupo controle de todas as idades para ver como os dados diferem da popula\u00e7\u00e3o em geral.<\/p>\n\n\n\n<p>Ao abordar a representa\u00e7\u00e3o online tamb\u00e9m \u00e9 necess\u00e1rio validar as plataformas mais comuns de dados sociais utilizadas no nosso mercado e mais comuns nas prefer\u00eancias dos nossos utilizadores\/consumidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mais dados, maior precis\u00e3o<\/h3>\n\n\n\n<p>Com os m\u00e9todos de pesquisa tradicionais e os novos, h\u00e1 sempre preocupa\u00e7\u00f5es em torno da precis\u00e3o. A flexibilidade dos dados sociais significa que diferentes conjuntos de dados podem ser adicionados com facilidade.<\/p>\n\n\n\n<p>Quanto mais conjuntos de dados tivermos no nossa pesquisa, mais precisos ser\u00e3o os resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ind\u00fastria da pesquisa est\u00e1 a mudar. Tradicionalmente baseada em estat\u00edsticas, inqu\u00e9ritos e amostras, surgem agora novos grupos de dados para an\u00e1lise.<\/p>\n","protected":false},"author":1,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A credibilidade da intelig\u00eancia social | EDC<\/title>\n<meta name=\"description\" content=\"A ind\u00fastria da pesquisa est\u00e1 a mudar. 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