{"id":741,"date":"2020-03-19T10:00:00","date_gmt":"2020-03-19T10:00:00","guid":{"rendered":"https:\/\/dev.edcpacks.net\/edc2020\/?p=741"},"modified":"2020-05-26T13:46:54","modified_gmt":"2020-05-26T12:46:54","slug":"os-niveis-de-confianca-e-o-coronavirus-edelman-trust-barometer-2020","status":"publish","type":"post","link":"https:\/\/dev.edcpacks.net\/edc2020\/os-niveis-de-confianca-e-o-coronavirus-edelman-trust-barometer-2020\/","title":{"rendered":"Os n\u00edveis de confian\u00e7a e o Coronav\u00edrus: Edelman Trust Barometer 2020"},"content":{"rendered":"\n

As consequ\u00eancias da pandemia do Coronav\u00edrus (Covid-19) nos n\u00edveis de confian\u00e7a e na rela\u00e7\u00e3o entre as empresas e os seus colaboradores s\u00e3o alguns dos temas em an\u00e1lise no estudo especial da Edelman<\/a>, disponibilizado em Portugal pela EDC.<\/p>\n\n\n\n

Assistimos nas \u00faltimas semanas \u00e0s consequ\u00eancias dos baixos n\u00edveis de confian\u00e7a nos governos e nos meios de comunica\u00e7\u00e3o social. Foram \u00f3bvias as formas como grandes grupos de pessoas ignoraram as recomenda\u00e7\u00f5es essenciais das autoridades de sa\u00fade. Isto deveu-se \u00e0s d\u00favidas quanto \u00e0 veracidade da informa\u00e7\u00e3o disponibilizada ou confiando em dados que nada mais s\u00e3o que desinforma\u00e7\u00e3o. Ainda assim, muitas empresas preencheram este vazio assumindo posturas respons\u00e1veis e disponibilizando informa\u00e7\u00f5es de fontes cred\u00edveis, como organiza\u00e7\u00f5es de cientistas e autoridades de sa\u00fade p\u00fablica. Todavia, reconhecem que os colaboradores exigem mudan\u00e7as r\u00e1pidas nas pol\u00edticas de seguran\u00e7a no local de trabalho.<\/p>\n\n\n\n

A EDC<\/a> quer, nesta altura de maiores desafios, partilhar o relat\u00f3rio exclusivo da Edelman para dar uma melhor perspetiva do cen\u00e1rio em que vivemos. Este estudo foi levado a cabo no Brasil, Canad\u00e1, Fran\u00e7a, Alemanha, It\u00e1lia, Jap\u00e3o, \u00c1frica do Sul, Coreia do Sul, Reino Unido e Estados Unidos da Am\u00e9rica. entre os dias 6 e 10 de mar\u00e7o. <\/p>\n\n\n\n

Entre as principais conclus\u00f5es do estudo, destaque para:<\/p>\n\n\n\n

Fonte mais cred\u00edvel? Comunica\u00e7\u00e3o entre colaboradores<\/h3>\n\n\n\n

As conclus\u00f5es do Edelman Trust Barometer 2020<\/a> deixaram \u00f3bvias as fragilidades de governos e meios de comunica\u00e7\u00e3o social no que respeita a confian\u00e7a das pessoas. No estudo da Edelman, a comunica\u00e7\u00e3o entre colaboradores \u00e9 a fonte mais cred\u00edvel de informa\u00e7\u00e3o sobre o Coronav\u00edrus. 63% das pessoas referem que acreditam nesta informa\u00e7\u00e3o, versus 58% em sites governamentais e 51% nos media tradicionais. Um ter\u00e7o das pessoas assume que nunca acreditaria nos dados dos meios de comunica\u00e7\u00e3o tradicionais caso estes fossem a \u00fanica fonte de informa\u00e7\u00e3o.<\/p>\n\n\n\n

Profissionais mais cred\u00edveis? Cientistas e m\u00e9dicos<\/h3>\n\n\n\n

Os cientistas e a classe m\u00e9dica s\u00e3o os profissionais que merecem mais confian\u00e7a, com valores que variam entre os 68 e os 83 por cento. Os membros do governo e os jornalistas est\u00e3o no fundo do ranking, com menos de 50%. O CEO da empresa empregadora dos inquiridos recolhe 54% no \u00edndice de confian\u00e7a. No entanto, 85% querem \u201couvir mais informa\u00e7\u00f5es dos cientistas do que pol\u00edticos\u201d. Quase 60% dos inquiridos temem que a crise esteja a ser exagerada por motivos pol\u00edticos.<\/p>\n\n\n\n

A minha empresa est\u00e1 mais bem preparada que o meu pa\u00eds<\/h3>\n\n\n\n

Em oito dos 10 pa\u00edses, a \u201cminha empresa\u201d merece mais confian\u00e7a que o pa\u00eds do inquirido. Estes dados s\u00e3o confirmados n\u00e3o s\u00f3 pelos elevados \u00edndices de confian\u00e7a na \u201cminha empresa\u201d mas tamb\u00e9m na sua capacidade de responder com efic\u00e1cia e responsabilidade \u00e0s imposi\u00e7\u00f5es do coronav\u00edrus (62%).<\/p>\n\n\n\n

Governos e empresas: a mesma equipa<\/h3>\n\n\n\n

Quer as empresas, quer os governos n\u00e3o merecem a confian\u00e7a como \u00fanicas for\u00e7as de combate ao v\u00edrus. Existe quase o dobro de confian\u00e7a num esfor\u00e7o conjunto que na capacidade de os governos entrarem nesta guerra sozinhos (45% versus 20%).<\/p>\n\n\n\n

Grandes expectativas nas empresas<\/h3>\n\n\n\n

78 por cento dos inquiridos esperam que as empresas protejam os seus colaboradores e a comunicada. 77% dizem ter expectativas que as empresas adaptem as suas opera\u00e7\u00f5es, promovendo o teletrabalho, cancelando eventos n\u00e3o essenciais e as viagens de neg\u00f3cio. Esperam assim que as empresas (73%) adaptem as pol\u00edticas de RH, garantam baixas pagas ou impe\u00e7am que colaboradores em risco trabalhem nas instala\u00e7\u00f5es da empresa.<\/p>\n\n\n\n

A urg\u00eancia de tomar decis\u00f5es r\u00e1pidas<\/h3>\n\n\n\n

\u201cDado o atual estado de falta de confian\u00e7a, as empresas ter\u00e3o de preencher um vazio cada vez maior \u2013 o da escassez de informa\u00e7\u00e3o cred\u00edvel. Torna-se urgente que tomemos decis\u00f5es r\u00e1pidas e que permitamos que os nossos colaboradores se sintam parte integrante de um movimento social mais abrangente que est\u00e1 a combater esta crise. Os CCOs devem iniciar\u00a0briefings<\/em>\u00a0regulares com os colaboradores e com autoridades de sa\u00fade para fornecerem conte\u00fado fi\u00e1vel que pode ser partilhado com as fam\u00edlias e com a comunidade. Pede-se ainda que promovam iniciativas de teletrabalho para assegurarem que as empresas e os colaboradores contribuem para o conhecimento e n\u00e3o para o p\u00e2nico\u201d, refere Richard Edelman, CEO da Edelman.<\/p>\n\n\n\n

A Edelman e a EDC apoiam as empresas e as organiza\u00e7\u00f5es a melhor compreenderem a pandemia do Coronav\u00edrus e as suas implica\u00e7\u00f5es, especificamente no que respeita \u00e0 gest\u00e3o de comunica\u00e7\u00e3o com os colaboradores.<\/p>\n\n\n\n

Este estudo visa n\u00e3o s\u00f3 dar uma perspetiva geral do cen\u00e1rio mas tamb\u00e9m facultar linhas de orienta\u00e7\u00e3o para a cria\u00e7\u00e3o de estrat\u00e9gias e pol\u00edticas para que as empresas consigam desenvolver os esfor\u00e7os e respostas mais eficazes.<\/p>\n","protected":false},"excerpt":{"rendered":"

As consequ\u00eancias da pandemia do Coronav\u00edrus (Covid-19) nos n\u00edveis de confian\u00e7a e na rela\u00e7\u00e3o entre as empresas e os seus colaboradores s\u00e3o alguns dos temas em an\u00e1lise no estudo especial da Edelman.<\/p>\n","protected":false},"author":1,"featured_media":747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nN\u00edveis de confian\u00e7a e o Coronav\u00edrus: Trust Barometer 2020 | EDC<\/title>\n<meta name=\"description\" content=\"O Coronav\u00edrus (Covid-19) mudou o mercado e os h\u00e1bitos de consumo. 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