EDC is the official Edelman affiliate in Portugal — the only agency in the country with direct access to the methodologies, intelligence, and global network of the world’s largest independent communications firm.
Founded in 1952, Edelman operates in more than 60 countries with over 6,000 professionals worldwide. It is consistently ranked as the most influential communications consultancy on the planet, trusted by the world’s leading brands — from Fortune 500 companies to global NGOs and governments.
Edelman is the creator of the Trust Barometer — the most comprehensive annual study on trust in institutions, businesses, and media. Published every year since 2000, it is used by executives, policymakers, and communications leaders worldwide to understand how trust shapes decision-making and brand perception.
Being an Edelman affiliate is not a badge on a website. It is a working relationship that gives EDC clients direct access to resources that are otherwise unavailable to Portuguese businesses:
Annual insights on consumer and business trust, available to EDC clients.
Global communication frameworks and campaign methodologies developed across 60+ markets.
Benchmarking data across industries, geographies, and communication disciplines.
Connection to the Edelman international network for clients with cross-border communication needs.
Access to Edelman's proprietary research on brand communication, employee engagement, and corporate reputation.
Most agencies in Portugal operate with local knowledge and local tools. EDC does too — but with the added depth of a global network behind every recommendation we make. When we advise a client on their media strategy, we do so with access to benchmarks from comparable markets across Europe and beyond. When we help a brand navigate a communication challenge, we draw on methodologies tested in thousands of campaigns worldwide.
For our clients, this translates into strategies that are not just creative, but evidence-based — informed by the most current intelligence available on how communication actually works.
The Edelman Trust Barometers includes data on trust in businesses, media, government and NGOs in Portugal and globally — an essential reference for any corporate communication strategy.