Crisis management – no one is immune

Everyday life reveals it, and executives and companies feel it: we are in a world of crisis. Frequent and disruptive problems have become a fundamental and relentless part of the current business landscape—exacerbated by growing pressure for immediate action on social issues and consumer demands for transparency. No company is immune to current pressures As […]

Fake news: what is it and how can we stop it?

Nowadays, fake news on the internet is becoming increasingly common, making it more difficult to tell whether what we read is reliable or not. As it becomes more difficult to get publications in the media, we see all kinds of information being disseminated on the internet, with content that is not even validated, undermining free […]

Content marketing, the new weapon of communication

Content marketing is one of the main ways to communicate and maintain closer engagement with a company’s customers. Until recently, the traditional approach of creating press releases or investing seemed to be sufficient for communication agencies or companies’ communication and marketing departments. However, the paradigm has changed, and content marketing is now an essential tool […]

How to align the employee experience with the consumer experience

Porque é que as experiências dos consumidores e dos funcionários não estão mais alinhadas? Há que olhar também para o employer branding.

Advantages of an outsourced communications agency

Outsourcing is an increasingly common practice in different sectors of the business world, and this is no coincidence. Subcontracting a specialized communications agency to carry out specific tasks is a strategy that, among other advantages, allows companies to draw on skills that they do not have in their internal pool of employees, reduce costs by […]

9 tips for companies to communicate in the post-COVID era

The world has changed. That is beyond question. The Covid-19 pandemic has affected all businesses and the way we communicate. Communication and marketing agencies have not been immune and have had to reinvent their approaches. During a crisis, alarm bells ring, and there is room for crisis communication at a time when companies believe that […]

12 ways COVID-19 will transform society and culture

In a matter of weeks, the coronavirus pandemic went from being just a fear to a global crisis that quarantined entire societies and shut down important sectors of the economy in many parts of the world. Companies and citizens had to adapt, as did communication and digital marketing agencies, changing the way they communicate. Although […]

Cultural change: are you doing it right?

Culture is having a cultural moment. News stories highlight workplace culture as both a business accelerator (Target) and a toxic impediment (McDonald’s). Every organization seems to be considering a cultural initiative or is in the midst of one. Companies are imploring employees to move faster! Innovate! Be agile! Break the mold! Collaborate! Take more risks! […]

How to guide: employees and internal communication

As with managing any reputation issue, how an organization engages with its own team during the coronavirus crisis is crucial to its ability to navigate successfully. Below, we provide some practical guidance on how to communicate with your colleagues in the right way, in the right place, at the right time. Balance facts with empathy […]

How does trust translate in the world of technology companies during a pandemic?

The COVID-19 pandemic is having an impact on consumer and business confidence levels. The world of technology is no exception to the rule, and one thing is certain: the new reality brought about by the crisis will change the way IT companies operate and relate to consumers. The latest Edelman Trust Barometer report, made available […]

Sustainability and reinventing the “new normal”

COVID-19 has changed our daily lives in many ways—some of which may be here to stay—forcing us to redefine our concept of “normal.” The pandemic will affect macro systems and economies and fundamentally change the way we work and interact. While this is an abrupt and unprecedented change, it also presents an opportunity to think […]

How to guide: communicate with the customer

As the Covid-19 pandemic evolves, organizations must carefully consider how, when, and why they contact their customers about the short- and long-term impact of the virus on operations. Below, we outline the key steps for consistent, clear, and effective customer communication. We also describe some examples of best practices from four industries that have been […]