Returning to work: the new big challenge

It is up to us, communicators, to address this issue with HR and C-Suite executives in our companies. We need to discuss the reforms necessary for us to return to our companies safely and without regret, at the right time. The government, political parties, and companies agree and are now forming a coalition to begin […]

How to guide: communicate effectively

The COVID-19 pandemic is affecting organizations of all sizes and across all sectors—operationally, financially, and by threatening the mental and physical well-being of employees. Effective communications are key to navigating this crisis. This guidance offers practical advice on how to prepare for and overcome the communication challenges you face—from informing colleagues to setting up a […]

How the pandemic is testing the purpose of brands

COVID-19 is highlighting the differences between companies that have shifted their purpose from an outdated definition of corporate social responsibility and philanthropy to a broader view that encompasses all stakeholders and is grounded in the reason their business exists. During this pandemic, changing your brand logo to help spread moral awareness will attract attention, but […]

How to define your brand story in times of crisis

You are responsible for leading the marketing or communications for a major brand or company. You have spent years building, defending, and defining your brand. You have a tight brand pyramid with a clear sense of purpose, promise, and positioning. And it is consistently applied across all your marketing and communications campaigns. People know you […]

The importance of a communications and design agency

I am here to talk to you about the importance of a communications and design agency in planning and executing a company’s communications plan. Forms of communication have changed over time, and the internet has now become one of the main forms of communication in the 21st century, gaining particular relevance compared to paper. Even […]