Cybersecurity is a sector where visibility is hard to earn. The subject matter is technical, the audience is niche, and journalists are selective. When Bitsight — a global leader in security ratings — needed to build its media presence in Portugal, the starting point was a blank page.
EDC built that presence from the ground up. Over several years of ongoing collaboration, EDC has consistently secured Bitsight coverage in the media that matters — positioning the brand as a credible voice in the Portuguese cybersecurity conversation.
The work reached a milestone in 2022, when Bitsight’s co-founder visited Portugal. EDC orchestrated a three-stage communications sequence: a high-impact press release, an exclusive interview with a leading IT publication, and a strategic media follow-up three months later to sustain the momentum of the announcement.
The results demonstrated what focused, well-timed communications can achieve: coverage in Revista APDC, Android Geek, Link2Leaders, Computerworld, Dinheiro Vivo, Executive Digest, Diário de Notícias, ITSecurity and ITInsight — an exceptional breadth of reach for a specialist B2B brand.
This is the kind of outcome that requires more than media contacts. It requires a team that understands how to make a niche story relevant to a broader audience — and that is precisely what EDC delivered.