Alphalink has chosen EDC – Communication and Design Agency, an Edelman affiliate in Portugal – to strengthen its 360° communication strategy, based on an integrated approach aimed at consolidating its market position and increasing brand awareness.
Founded more than 20 years ago, Alphalink is recognized for its project management services in the construction industry. It supports its clients from the initial concept through to the delivery of a fully operational building—hiring teams, overseeing projects and permitting processes, managing construction contracts and site supervision, and much more.
The company, with offices in Lisbon and Porto, has iconic projects in its portfolio, such as Timeout Mercado da Ribeira and the renovation of the Ritz Four Seasons Hotel in Lisbon. More recently, projects such as the PHC and Miniclip offices, the Novobanco Campus, the Locke Hotel in Santa Joana, and the Porto Mutual office building have established Alphalink as one of the leading names in the sector.
EDC stands out in the market for its comprehensive and integrated offering, with all in-house service areas, including public relations, graphic design, web design, social media management, event planning, and multimedia content production. This 360° communication model allows the agency to offer more effective solutions, tailored to each client’s specific needs.
With a diversified portfolio, EDC works with leading companies in sectors such as hospitality, technology, health and beauty, consumer electronics, marketing, and finance. The addition of Alphalink to its client portfolio reinforces the agency’s position as a strategic partner for leading brands seeking innovation and consistent results in communication.
In an increasingly competitive digital economy, a 360° communication strategy is essential for aligning different communication channels, strengthening institutional reputation, and creating opportunities in new markets. This collaboration between Alphalink and EDC reflects a commitment to the power of an integrated approach and well-structured communication that can transform brands and redefine how they connect with their audiences.
“We are excited to begin this collaboration. Alphalink is a leading company in the construction sector, with incredible potential for communication and knowledge sharing. We are confident that this will be a successful partnership that will deliver concrete results to expand the visibility and brand awareness of Alphalink in the market”, said Frederico Rocha, partner at EDC.
For his part, Jaime Quintas, managing partner at Alphalink, commented: “Choosing EDC as our communications agency reflects our commitment to improving communication with our stakeholders and strengthening our brand awareness. We are confident that this partnership will allow us to reach new heights of excellence.”
