The Alphalink story is one of the clearest illustrations of what integrated communications looks like in practice.
Six months into the partnership — with EDC managing press relations, social media, and the brand’s digital presence simultaneously — the results are concrete, measurable, and consistent across every channel.
In press relations, EDC secured 21 published articles in six months, generating an equivalent advertising value of €23,000.
On Instagram, EDC built the account from the ground up: 81 posts and 123 stories published, with a community growing steadily from zero. On LinkedIn, 81 publications drove a follower growth of over 20%, establishing Alphalink’s professional presence in a platform that is increasingly critical for B2B brand visibility.
The digital results are arguably the most compelling. In six months, Alphalink’s website saw organic search traffic grow by 45% — a result of the coordinated SEO and content strategy EDC implemented alongside the social media work. Direct traffic grew by 19%. Referral traffic grew by 231%, with referring domains increasing by 20% and backlinks by 9%. Total visitors grew by 22%.
These are not vanity metrics — they are signals of a brand that is becoming more visible, more trusted, and more findable across every channel where its audience is looking. Six months in, the trajectory is clear.