When HP chose EDC as their communications partner in Portugal in 2019, the challenge was clear: maintain the media presence a brand of HP’s global scale deserves — consistently, across both specialist technology publications and mainstream national media.
What followed was one of the most sustained and productive press relations partnerships in EDC’s history. Year after year, EDC has built and maintained HP’s visibility across the full media landscape. From technology-focused outlets like Exame Informática, PCGuia, Sapo Tek and ITChannel, to business and lifestyle publications like Forbes, Expresso and SIC Notícias.
The work spans three distinct pillars: continuous press office management, coordinated product testing with journalists and content creators, and strategic executive exposure for HP’s leadership in Portugal.
The results are exceptional by any measure. In 2024 alone, HP achieved an average of 500 published articles per year — a figure that reflects not just volume, but sustained editorial relevance. Thirty moments of executive exposure were secured, putting HP’s leadership voice into the conversations that matter. Sixty products were tested and reviewed by journalists, generating authentic third-party content that no advertising budget can replicate.
It is a partnership that has grown more productive with every passing year — because the deeper EDC understands HP’s business, the more effectively we serve it.